Archive for January, 2009

January 2009 Newsletter

MCRC announces investment in One to One Interactive.

ONE TO ONE INTERACTIVE
Boston, Mass. - January 2009 - MCRC is pleased to announce a new investment in One to One Interactive, a next generation digital marketing company focused on influencing, shaping and profiting from the digital advertising economy.  One To One, a holding company with four operating divisions, has assembled a complete solution for Fortune 1000 clients, including one of the nation’s leading digital marketing agencies, a comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques.  OTO combines marketing science, creative innovation, technology platforms and social media networks to deliver integrated digital marketing solutions to its clients.  Digital media’s ability to create engaging one-to-one dialogues is the future of marketing.  The companies of One to One Interactive develop and build creative customer/constituent strategies and solutions to enable clients to engage in targeted, permission-based, one-to-one dialogues with their customers.  “Our clients will continue to benefit from the full service and technology offerings that all four divisions of our holding company bring to bear for each engagement.  Our distinct operating model is what makes us wholly unique in the marketplace,” said Jeremi Karnell, Co-Founder and President of One to One Interactive.  For more information, please visit www.onetooneinteractive.com.

ABOUT MCRC
Massachusetts Capital Resource Company, a private investment company located in Boston, is a source of mezzanine financing for emerging growth and middle market companies.  The company was formed in 1977 by the Massachusetts-based life insurance industry to provide risk capital and long term debt to small and medium sized businesses based in Massachusetts.  For more information, please visit our website (www.masscapital.com) or contact us at 617-536-3900.

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