Archive for April, 2009

Announcing Beacon Light Steam Series

Satisfy your flavor-seeking, healthy-eating, on-the-go customers in just 5 minutes!

MARLBOROUGH, Mass. April 24, 2009 - Sea Star Seafood Corp. proudly introduces Beacon Light Steam Series, a line of microwavable seafood products consisting of three varieties:

12oz Lemon Dill Atlantic Salmon

12oz Garlic Herb Mahi Mahi

12oz Tomato, Garlic, Basil Tilapia

Our Steam Series utilizes microwavable pouch technology that steams the product in less than five minutes.  The 12 oz. package contains two 6oz microwavable pouches or two servings per package.  Steam technology has proven itself popular in the frozen vegetable category and is now making its way into multiple food categories.

What makes our Steam Series unique is our blends of natural fish along with dry all natural seasoning that cooks when steamed in the microwave, creating a moist, tender, and healthy serving.   This “salt free” natural seasoning distinguishes our Steam Series products from our competition that use sauces and marinades, by providing our customer with a full 12 oz portion of fish.  Our value is in our fish!

Our Steam Series microwave technology makes cooking fish “easy, clean, and odor free”, overcoming consumers typical hesitancies to purchasing seafood.  We have made frozen seafood as easy for the consumer to prepare as microwave popcorn and this in itself should increase your seafood sales.

The initial reaction to our Steam Series has been overwhelming.  Sea Star Seafood Corp. will begin shipping the first three offerings May 15th and follow up in the coming weeks with “Frozen at Sea” Cod and Haddock.  The company has supported the rollout with heavy promotional activities to include a six month advertising campaign in Seafood Business Journal beginning in the April issue.

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