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Archive for December, 2009

Design Lessons from User Generated Content: An Analysis of User Generated Internet Video and Flash Animations

Dec 01, 2009

User generated content refers to any digital media created and uploaded to the Internet by nonmedia professionals.  This new form of content is quickly becoming the dominant media form of the Internet.  By 2011, over 50% of all Internet users in the United States will participate in user generated content both as creators and viewers.  Additionally, our analysis suggests that over 60% of most successful viral content in the last year was user generated  Digital media designers must learn from the successes and failures of user generated content in order to remain competitive in the changing digital media market.

otoinsights_digg_engagement

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In this report, we present an analysis of successful user generated content from popular Internet video and Flash animation portals. Viewer engagement was measured with OTOinsight’s Quantemo™ neuro-marketing research system. Quantemo™ utilizes a multi-modal approach that combines self-report, physiological and neurological data to holistically and reliably measure user engagement with digital media. Analyzing the results from the Quantemo™ sources, we present a set of four insights concerning how successful user generated content appeals to viewers and what professional marketers can learn from the effort of user generated content creators.

Our research uncovered four significant insights:

1. Traditional evaluation methods are insufficient for explaining and interpreting emotional response to digital media.

2. Setting expectations prior to content viewership encourages positive ratings and engagement.

3. Viewers encourage and respond positively to emotional content.

4. Empathy and appeal are key strategies for promoting positive emotional response and engagement.

Design Lessons from User Generated Content: An Analysis of User Generated Internet Video and Flash Animations
User generated content refers to any digital media created and uploaded to the Internet by nonmedia professionals. This new form of content is quickly becoming the dominant media form of the Internet. »

CRi Announces Results of Signaling Pathway Protein Study

Study Demonstrates Platform’s Potential Use in Biomarker Analysis in Clinical Studies

Woburn, Massachusetts – December 1, 2009

Cambridge Research & Instrumentation, Inc. (CRi), a leader in biomedical imaging, today announced the results of a study demonstrating for the first time the capability to detect and automatically measure key activity indicators of cancer cell signal transduction pathways in intact tissue. The study demonstrates the potential use of CRi’s imaging and analysis platform in clinical studies to assess biomarkers for patient selection, drug response, and molecular diagnostic development. Results from a collaborative study between researchers at CRi, the Novartis Institutes for Biomedical Research, and Cell Signaling Technology (CST), was presented during the recent American Association for Cancer Research (AACR) International Conference on Molecular Targets and Cancer Therapeutics in Boston.

Detection and quantitation of multiple protein biomarkers on a single tissue section, and the ability to correlate their changes with clinical outcomes is critical to targeted drug and molecular diagnostic development. Current methods used to detect multiple pathway proteins, such as microarray analysis, lack contextual precision within cells due to destruction of tissue integrity.

In this study, researchers used CRi imaging systems to separate and quantitate overlapping signals in a single tissue section for three critical signaling proteins (phospho-Akt, -ERK, and S6 Ribosomal Protein) overcoming this significant barrier. The systems are able to distinguish the activation of these proteins that are expressed simultaneously from overlapping locations. Background autofluorescence signal was detected and subtracted using CRi’s unique autofluorescence-removal capability.

The study combines the use of multiplexed immunofluorescence staining protocols with CRi’s automated slide analysis system, Vectra™. This system uses multispectral imaging to isolate marker signals from one another and from autofluorescence, and CRi’s learn-by-example image analysis package, inForm™, for automatically segmenting images and extracting data from cells-of-interest.

inForm’s automated and reliable image analysis capabilities detect tumor cells and segment associated cellular compartments, after training on less than 10% of images. The results of the study support the application of multiplexed immunofluorescence staining protocols with Vectra and inForm in routine clinical studies. Currently, protocols and workflow procedures with these systems are being implemented for evaluation of patient samples.

“The results of this study demonstrate the power of combining CRi’s inForm and Vectra along with high quality antibodies from Cell Signaling Technology, to reveal unique, high-value information from tissue slides,” said Cliff Hoyt, a study author and chief technology officer at CRi. “The results point to a growing role for our optical imaging and analysis technologies in clinical biomarker analysis for developing targeted drug therapies and molecular diagnostics.”

The study, is titled, “Tissue Cytometry Platform for Quantitating Multiple Signaling Pathways Proteins in Intact Tissue”. In addition to Hoyt, the authors on the study include: David Yang, J. Carl Barrett, Humphrey Gardner of the Novartis Institutes for Biomedical Research; and Randall K. Wetzel of Cell Signaling Technology. For more information on the study visit:

http://www.cri-inc.com/files/CRi_AACR_EORTC_NCI_2009_Poster.pdf

About CRi, Inc.

Cambridge Research & Instrumentation (CRi) develops and markets optical imaging systems to advance biomedical research and molecular-based drug and diagnostic development. CRi’s patented systems enable researchers and clinicians to quantitate multiple disease and drug response markers in intact tissue samples, at a cellular level or in living small animals. CRi’s products integrate a unique multispectral imaging technology with proprietary image analysis algorithms to achieve unparalleled accuracy and sensitivity, rapidly and cost-effectively. CRi’s award-winning systems include Nuance™ for multispectral imaging on brightfield and fluorescence microscopes; inForm™ automated image analysis software; Vectra™ for high-throughput slide imaging and analysis; and Maestro™ for in-vivo optical imaging. Learn more at www.cri-inc.com.

About Cell Signaling Technology

Established in 1999, Cell Signaling Technology (CST) is a privately owned company with over 300 employees. CST has expertise and the market leadership position in the development and commercialization of phospho-specific and total protein antibodies as well as assays for pathway analysis. Aberrant signaling within these pathways has been implicated in various diseases including cancer, diabetes and neurodegenerative diseases.

For more information, contact:

Cambridge Research & Instrumentation, Inc. (CRi)

Cathy Boutin, 781-935-9099

Marketing Manager

Email: cboutin@cri-inc.com

or

CCA Digital Media/PR Group

Jamie Bull, 508-620–0791 x12

Digital Media Strategist

Email: jamieb@commcreative.com

CRi Announces Results of Signaling Pathway Protein Study
Cambridge Research & Instrumentation, Inc. (CRi), a leader in biomedical imaging, today announced the results of a study demonstrating for the first time the capability to detect and automatically measure key activity indicators of cancer cell signal transduction pathways in intact tissue. »

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