1. (valid email required)

cforms contact form by delicious:days

Archive for December, 2009

Design Lessons from User Generated Content: An Analysis of User Generated Internet Video and Flash Animations

Dec 01, 2009

User generated content refers to any digital media created and uploaded to the Internet by nonmedia professionals.  This new form of content is quickly becoming the dominant media form of the Internet.  By 2011, over 50% of all Internet users in the United States will participate in user generated content both as creators and viewers.  Additionally, our analysis suggests that over 60% of most successful viral content in the last year was user generated  Digital media designers must learn from the successes and failures of user generated content in order to remain competitive in the changing digital media market.



In this report, we present an analysis of successful user generated content from popular Internet video and Flash animation portals. Viewer engagement was measured with OTOinsight’s Quantemo™ neuro-marketing research system. Quantemo™ utilizes a multi-modal approach that combines self-report, physiological and neurological data to holistically and reliably measure user engagement with digital media. Analyzing the results from the Quantemo™ sources, we present a set of four insights concerning how successful user generated content appeals to viewers and what professional marketers can learn from the effort of user generated content creators.

Our research uncovered four significant insights:

1. Traditional evaluation methods are insufficient for explaining and interpreting emotional response to digital media.

2. Setting expectations prior to content viewership encourages positive ratings and engagement.

3. Viewers encourage and respond positively to emotional content.

4. Empathy and appeal are key strategies for promoting positive emotional response and engagement.

Latest News

Dynasil Corporation of America (NASDAQ:DYSL) is pleased to announce our new website is now available at www.dynasil.com

NWN Corporation Obtains Cisco’s Elite Partnership Status In Their OpenDNS Certification Partner Program

NWN Corporation Named to CRN’s 2016 IT Solutions Provider 500 List

ACT Government leads in waste innovation

Zenoss Names NWN Corporation as Managed IT Service Provider of The Year For Second Year In a Row

Latest Newsletters

July 2016 – Mass Capital Announces a New Investment in The Cadmus Group, Inc.

April 2016 – Andrew DeLorey joins Mass Capital

March 2016 – Mass Capital announces a new investment in Valet Park of America

January 2016 – Mass Capital announces a new investment in Phillips Screw Company

November 2015 – Mass Capital announces a new investment in Triumvirate Environmental


July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

October 2014

March 2014

February 2014

January 2014

December 2013

October 2013

September 2013

August 2013

July 2013

March 2013

February 2013

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

March 2011

February 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

May 2010

April 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

February 2009

January 2009

December 2008

November 2008

October 2008

September 2008

July 2008

June 2008

April 2008

January 2008

November 2007

October 2007

September 2007