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Archive for July, 2011

One to One Global Launches MessageMaker Social, A Social Media Management System For Deploying Large-Scale Marketing

Boston, Mass.-July 27, 2011 – One to One Global, an interactive marketing and social technology firm, today announced the availability of MessageMaker SocialTM, a social media management system that allows companies to fully leverage the power of social media. MessageMaker Social enables brands to publish, manage and measure highly segmented, localized and targeted content to fans and followers across many social networks.

“As we all spend more and more time on social networks and mobile devices, it is essential for companies to connect with customers through the people, brands and local voices they already know and trust,” said Chris Heitmann, managing director of One to One’s Connect division. “To do so, they need the right infrastructure to manage a large-scale social presence-one that allows them to deliver highly relevant, personalized and localized content.”

Marketers today are facing an enormous problem implementing their social media strategies. Most have learned the value of segmenting their messages across e-mail, print and broadcast but have yet to learn how to localize and segment content across social media networks and as a result are not maximizing their investment in social.

The MessageMaker Social SaaS platform allows companies to:

The most recent category to emerge in the social media business software industry is social media management systems (SMMS) and demand for SMMS solutions is exploding. This is due in part to many marketers realizing the need for broad and long-term social media strategies. In fact, nearly four in 10 interactive marketers have already developed a long-term plan, while another 36% plan to in the next 12 months.*

“To remain competitive, it is imperative for today’s enterprise marketers to engage in social at every stage of the customer lifecycle,” Chris added. “Successful social media marketing requires the right message, at the right time, in the right brand voice-to connect with thousands of social endpoints including employees.”

For additional information please visit www.messagemaker.com/social or follow us on Twitter @msgmkrsocial.

About One to One
MessageMaker Social is a web-based social media management system (SMMS) from One to One Connect, a division of One to One Global. One to One Connect has over 10 years of experience working with companies such as UPS, SunTrust, and Gap Inc., strengthening brand relationships by delivering measurable content, messages and ROI across a broad spectrum of permission marketing channels including social, email, mobile and apps.

One to One Global is an independent interactive marketing and social technology firm with offices in Boston, London, Singapore and Sao Paulo. Founded in 1997, the firm creatively employs digital, mobile and social media along with advanced research services to create meaningful connections between consumers and brands. One to One’s vision is to be the leading Human Experience marketing firm. For more information please visit www.onetooneglobal.com or follow us on Twitter @onetooneglobal.

MessageMaker Social is a registered trademark of One to One Global, Inc.
*”Accelerating your Social Maturity” Forrester Research Inc., June 2011

One to One Global Launches MessageMaker Social, A Social Media Management System For Deploying Large-Scale Marketing
One to One Global, an interactive marketing and social technology firm, today announced the availability of MessageMaker SocialTM »

AspenTech Wins 2011 Supply & Demand Chain Executive 100 Award for Integrated Supply and Demand Planning Project

aspenONE Software Helps Leading Plastics and Chemicals Manufacturer Increase Length of Scheduling Horizon by 100 percent and Reduce Maintenance over 80 Percent

BURLINGTON, MA – July 27, 2011 – Aspen Technology, Inc. (NASDAQ: AZPN) a leading provider of software and services to the process industries, today announced it has won a 2011 Supply & Demand Chain Executive 100 Award for an integrated supply and demand planning project.  Using aspenONE Supply Chain software, a leading plastics and chemicals manufacturer increased the length of its scheduling horizon by 100 percent and reduced maintenance over 80 percent.

Supporting Quote

Blair Wheeler, Senior Vice President of Marketing, AspenTech

“In order to compete more effectively, leading chemical manufacturers are transforming their supply chains from supply-push to demand-pull.  aspenONE Supply Chain software helps them become more demand driven by integrating supply chain processes across business functions.  By enabling supply chain best practices, AspenTech helps chemical companies meet customer demands with improved profitability.”

Supporting Resources

About AspenTech

AspenTech is a leading supplier of software that optimizes process manufacturing – for energy, chemicals, pharmaceuticals, engineering and construction, and other industries that manufacture and produce products from a chemical process.  With integrated aspenONE solutions, process manufacturers can implement best practices for optimizing their engineering, manufacturing and supply chain operations.  As a result, AspenTech customers are better able to increase capacity, improve margins, reduce costs and become more energy efficient.  To see how the world’s leading process manufacturers rely on AspenTech to achieve their operational excellence goals, visit www.aspentech.com.

AspenTech Wins 2011 Supply & Demand Chain Executive 100 Award for Integrated Supply and Demand Planning Project
Aspen Technology, Inc. (NASDAQ: AZPN) a leading provider of software and services to the process industries, today announced it has won a 2011 Supply & Demand Chain Executive 100 Award for an integrated supply and demand planning project. »

NWN Corporation’s Dr. Jane Linder Named a ‘Power 100 Woman of the Channel’ by CRN Magazine

Waltham, MA, July 25, 2011 – NWN Corporation, a national systems integration company, announced today Dr. Jane Linder, Managing Director, has been recognized as a Power 100 Woman of the Channel by CRN Magazine. The “Who’s Who” list recognizes female executives for their accomplishments over the past year, based on their achievements as executives and the amount of influence they wield over the technology channel. This year’s Women of the Channel were chosen by the editors of CRN Magazine from a field of vendor channel organizations, distributors and solution providers.

Dr. Jane Linder works with NWN’s Vertical Solutions teams-particularly the Smart Government and Smart Education groups. Jane and her team have helped customers with solutions that include no-wrong-door benefits portals to serve citizens better, direct certification systems that help ensure no child goes hungry, early learning systems that help ready young children for kindergarten, and Medicaid to prison systems that help states cut Medicaid spending dramatically.

“This year’s Power 100 Women of the Channel list honors the most successful and influential women in the IT channel – a traditionally male-centric industry. The Power 100 list is an elite subset of our annual Women of the Channel list, which recognizes the 100 most influential women of the channel based on their overall achievements, and their influence in the technology industry,” said Kelley Damore, VP, Editorial Director, Everything Channel.

“The people of NWN are truly gifted,” says Linder. “When we focus our talent and expertise on solving important business problems, we help move the needle. That means a hungry child will eat, a single-mom will get the benefits her family deserves, and a youngster will get a better start in life because we showed up.”

The Power 100 Women of the Channel will be listed on CRN.com. The overall Women of the Channel list will appear in the July 2011 issue of CRN Magazine.

About NWN Corporation

NWN Corporation helps clients solve business problems through technology. The company provides clients with a complete range of information system services and solutions. These include data center and virtualization; network infrastructure; collaboration; client computing lifecycle management; application development, security, IT staffing; and managed services.

NWN is a substantial corporation with more than 550 employees in 14 offices in the US and one in China. The company has been recognized as one of the fastest growing, privately-held IT solutions companies in the country, ranking fifth in Inc. magazine’s annual survey. NWN is privately held and woman-owned.

NWN’s clients include private and public sector organizations in almost every line of work. It provides solutions to universities, PreK-12 districts and schools, financial institutions, manufacturers, hospitals, retailers, professional service providers, and state and local government agencies.

Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at http://www.everythingchannel.com.

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries is organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

NWN Corporation’s Dr. Jane Linder Named a ‘Power 100 Woman of the Channel’ by CRN Magazine
NWN Corporation, a national systems integration company, announced today Dr. Jane Linder, Managing Director, has been recognized as a Power 100 Woman of the Channel by CRN Magazine. »

Quadrant Software Welcomes New VP Channels & Strategic Relationships

Mansfield, MA – (July 7, 2011) – Quadrant Software, the leader in Electronic Document Distribution, today announced that Roto Rooter has implemented FastFax for Domino for easy formatting and delivery of mission critical documents through Lotus Notes.

Prior to the implementation, Roto Rooter depended on IBM Domino Fax for i for sending and receiving documents from their email client. With support ending soon and the product being withdrawn from the market, they needed to quickly find a replacement solution. IBM and IBM Business Partner, Midrange Solutions, recommended Quadrant Software. “I remembered that our Des Moines location uses Formtastic, so I called them and they were quite happy with the support they have received from Quadrant Software,” comments Amy Bishop, Tech Support, Roto Rooter.

The transition from IBM Domino Fax for i to FastFax for Domino was seamless. “The implementation went really smooth. The base of the product and setup were very similar,” says Dave Stall, i5 Hardware and Operating Systems Manager, Roto Rooter. “Our users don’t even know we made the switch. It was seamless for them. The only thing they know is that faxes no longer come in as TIFs… they are PDFs. I have not had one phone call questioning what we had done.”

Roto Rooter, the largest provider of plumbing and drain cleaning services in North America, is headquarters in Cincinnati, Ohio with hundreds of locations and franchises around the country. The company depends on the Quadrant Software solution to receive and distribute orders, POs, and other crucial customer correspondence.

“FastFax for Domino has a lot more flexibility than what we used to have and gives us much more control,” comments Stall. “We haven’t had to touch the product since we had it up and running. That’s a good thing around here!”

For more information about FastFax for Domino, please contact us at (508) 594-2700, email sales@quadrantsoftware.com, or visit http://www.quadrantsoftware.com/domino-fax-server/.

Quadrant Software Welcomes New VP Channels & Strategic Relationships
Quadrant Software, the leader in Electronic Document Distribution, today announced that Roto Rooter has implemented FastFax for Domino for easy formatting and delivery of mission critical documents through Lotus Notes. »

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