Archive for November, 2012
Integrated Marketing Expert to Lead AMP’s Client Services Team
BOSTON – AMP Agency, an integrated communications agency, announced the hiring of Erica Melia as SVP, Account Management. In the role, Melia will lead the agency’s account management group—focusing on driving business results for clients, relationship management, developing talent, and bringing cutting edge innovation to the agency.
Melia brings with her more than 12 years of experience in integrated marketing with a specialty in digital. Her award-winning experience includes leading strategy and program execution for multiple Fortune 500 brands via e-commerce, CRM, promotions, branded entertainment and sponsorship across digital, social and mobile platforms.
“Erica’s appointment reinforces the agency’s commitment to providing clients with the best strategies to grow their business,” says Gary Colen, CEO at AMP Agency. “She’s a seasoned account leader with passion for strategic integrated marketing and an appetite for all things digital. She joins AMP with impressive credentials that include global brand experience and integrated channel expertise. We’re thrilled to have her on our team.”
Prior to joining AMP, Melia worked at Digitas and DraftFCB, providing scalable marketing programs that exceeded clients’ objectives. At these agencies, Melia oversaw multiple client relationships, including: Buick, Goodyear Retail, The Los Angeles Times, Celebrity Cruises, American Electric Power and Morgan Stanley. Separately, Melia also served as Director of Marketing at Mars Chocolate North America, where she drove the My M&M’s e-commerce direct-to-consumer and B2B businesses from launch to multi-million dollar business unit during her tenure.
“I am excited to join a top organization that has the passion and reputation that AMP has,” states Melia. “AMP’s blue chip client roster, entrepreneurial spirit and creative prowess made it a no brainer to join the organization. I’m looking forward to leveraging my background and experience to help AMP continue their momentum and build on their marketplace position.”