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Bayer Advanced Selects AMP Agency as Event Marketing Provider

April 12, 2012

AMP Agency will assist Bayer Advanced TM in Developing First-Ever National Experiential Marketing Tour to Support DuraZone® Weed and Grass Killer Product Line

Bayer Advanced, one of the leading consumer lawn and garden brands in the United States, has selected AMP Agency, an integrated communications agency, to develop the DuraZone Weed and Grass Killer Own Your Zone event tour.

The DuraZone Own Your Zone event marketing tour will showcase the new line of DuraZone Weed and Grass Killer products developed to help consumers protect their landscapes from weeds. The tour will launch in Phoenix at the Maricopa County Fair on April 13th and traveling across the country over the following two months with events in top markets nationwide, including: Dallas, Houston, Miami, Tampa, Orlando, Atlanta, Charlotte, Washington, DC and Philadelphia.

“Bayer Advanced created this tour to show consumers how easy it really is to “own your zone” at home and beat the weeds this summer with one application of DuraZone Weed and Grass Killer,” said Steve Fasano, head of consumer marketing at Bayer. “We are confident that AMP Agency’s creativity and innovation will help consumers see the fun side of lawn care and gardening while displaying product effectiveness.”

The tour will recreate three key home and gardening zones – a patio, driveway and lounge area – allowing visitors to see the effectiveness of DuraZone products first hand through on-site product simulations and education.

“Over the last 15 years we have seen tremendous results from our experiential marketing campaigns, and we look forward to applying our expertise to help launch the DuraZone Weed and Grass Killer product line,” said Gary Colen, CEO of AMP Agency. “Bayer Advanced has developed a truly innovative line of products, and we’re excited to help them introduce the line to consumers nationwide.”

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About Bayer Advanced TM

Bayer Advanced is one of the leading consumer lawn and garden brands in the United States. Driven by innovative thinking and category-leading research, Bayer Advanced provides innovative and effective solutions that help consumers grow beautiful lawns and gardens and protect their landscapes from pests, weeds and diseases. Always read and follow label directions before using Bayer Advanced products. Visit BayerAdvanced.com for more information and to view how-to videos, or call 1-877-BAYERAG.

Bayer Advanced is a business group of Bayer CropScience LP (www.bayercropscienceus.com), the U.S. affiliate of Bayer CropScience AG. Bayer Advanced, Bayer CropScience LP, and Bayer CropScience AG are part of the Bayer AG family, a FORTUNE Global 500 company.

About AMP Agency

AMP Agency is an integrated communications agency that employs an “Insights Inspired, Results Driven” approach to conceive, develop and implement innovative marketing solutions that span all media channels and formats. All recommendations AMP makes are inspired by consumer insights and powered by an agency-wide spirit of integration and creativity. Our client roster is comprised of industry leaders including Maybelline New York, Samsonite, Intel, Hasbro, NFL Players and Bayer Advanced.

For more information about AMP, including a creative portfolio and client roster, please visit www.ampagency.com, become a fan on Facebook, or follow @AMP_Agency on Twitter

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