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Blue Fang Games Opens the Gates to Its Inaugural Facebook Game

April 1, 2010

Zoo Kingdom Brings True Game Maker’s Sensibility to “Me-Too” Facebook Platform

Waltham, MA – March 4, 2010 – Blue Fang Games, the award-winning game developer of Zoo TycoonTM for Windows® PC, World of ZooTM for Nintendo Wii™ and Lion PrideTM for iPhone®/iPod Touch®, today announced the launch of their first Facebook game, Zoo KingdomTM. Zoo Kingdom invites players to join a global zoo community where they have the creative freedom to design their own unique zoo and share it with their friends. While other leading Facebook developers are focused on imitating each other’s games, Blue Fang is leveraging over ten years of game development experience to marry original and engaging gameplay with the proven social elements of this platform. Zoo Kingdom is free to play on Facebook at: http://apps.facebook.com/zookingdom/. Zoo Kingdom is also currently in development for the iPhone®/iPod Touch® and iPad®.

In the game, players begin by managing a small petting zoo and embark on a journey to build their personal zoo kingdom. Players earn currency and experience by caring for their animals and maintaining their zoo. This currency can be used to expand their zoo by unlocking new Zoo Kingdom animals, exhibits, scenery and attractions. Players can also earn currency by visiting and caring for their friends’ zoos. The more you do, the better your zoo!

Zoo Kingdom is being developed and supported by Blue Fang’s new Mobile/Online division which is focused on applying proven game design and development principles to the new social, online and mobile game platforms. This team is comprised of a singular combination of game industry veterans and online/social gaming talent and is focused on delivering original, dynamic IP offerings in rapid succession. The studio has also created and refined its outsourcing partnerships and pipeline and technical backend to enable effective development and quick deployment.

“Gaming as we know it is being redefined and so too is our studio” said Hank Howie, President, Blue Fang Games. “Platforms and technologies will continue to change, but Blue Fang’s strength over the past decade has always been in knowing our audience and what they value in a game. Facebook and the other online and mobile platforms allow us to build on this strength by enabling Blue Fang to have a direct and collaborative relationship with our audience.”

“I am very proud of the Online/Mobile team we have created at Blue Fang and the incredible work they continue to do in support of Zoo Kingdom and the other projects currently in development,” said Eduardo Baraf, Director Online/Mobile. “Today’s launch is a tremendous accomplishment, but it is only the first step for both Zoo Kingdom and the Mobile/Online team. We have set a high bar, but I have no doubt that the best is yet to come.”

For the media, screenshots, logos and game imagery are available for download at: www.bluefang.com/company/press-info.

About Blue Fang Games
Blue Fang Games is an independent game developer dedicated to delivering original and compelling experiences that are able to engage our audience across a variety of platforms. Blue Fang’s Online/Mobile division launched and supports Zoo KingdomTM for Facebook, is developing Zoo Kingdom for iPhone® / iPod Touch® and iPad®, and previously launched Lion PrideTM for the iPhone/iPod Touch. Blue Fang‘s latest console title, World of Zoo™, for the Nintendo Wii™, Nintendo DS™ and Windows® PC platforms, launched this past October and was a holiday hit, shipping over 700k units. Blue Fang’s award winning Zoo Tycoon™ franchise for Windows PC has sold over 8 million units worldwide.

Founded in 1998, Blue Fang Games is located in Waltham, MA.

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