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Hasbro Appoints AMP Agency as Search Agency of Record

April 18, 2012


AMP Agency Assumes Responsibility of SEO and SEM Services for Hasbro’s Iconic Brands

Hasbro, Inc. a leading, global toy and game manufacturer, has selected AMP Agency, an integrated communications agency, as its Agency of Record for search services. Seeking an agency to further enhance their search efforts, Hasbro selected AMP as their search Agency of Record following a competitive review based on its creativity, innovative thinking and digital expertise.

“We were impressed with AMP’s strategic approach to our business and ability to provide immediate innovation as well as their deep analytical understanding used to evaluate the success of our programs,” said Victor Lee, Vice President Digital Brand Marketing, Hasbro. “We are excited about what AMP brings to the table for us today as well as their views of what’s happening next in the digital media space.”

AMP’s Digital Services team will be responsible for providing digital strategy and implementation across multiple channels, including paid search (SEM), search engine optimization (SEO), creative and analytics. AMP and Hasbro aim to leverage an integrated mix of digital touchpoints to further connect consumers with Hasbro’s family of iconic brands and products including: MONOPOLY, NERF, TRANSFORMERS, MY LITTLE PONY, G.I. JOE and PLAYSKOOL.

“We are honored to have the opportunity to work with such an innovative company and its roster of beloved brands,” said Gary Colen, CEO of AMP Agency. “As a devoted Hasbro fan, I’m thrilled that AMP’s team of digital experts will be able to assist Hasbro in fulfilling its goal of re-imagining, re-inventing and re-igniting its world class portfolio of brands.”

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About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies.” Learn more at www.hasbro.com

About AMP Agency
AMP Agency is an integrated communications agency that employs an “Insights Inspired, Results Driven” approach to conceive, develop and implement innovative marketing solutions across a range of channels. All recommendations AMP makes are inspired by consumer insights and a deep understanding of all media channels and powered by an agency-wide spirit of integration and creativity. Our client roster is comprised of industry leaders including Maybelline New York, Samsonite, Intel, Princess Cruises, NFL PLAYERS and Ansell Healthcare. For more information, visit us on the web atwww.ampagency.com.

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