One to One Connect’s MessageMaker Goes Social, Mobile with Version 3.8 Release
February 3, 2011BOSTON, Dec. 21, 2010 — One to One Connect, a division of One to One, a Boston-based digital marketing agency, announces today version 3.8 of MessageMaker, a web-based SaaS CRM platform that strengthens brand relationships by delivering measurable content and messages across a broad spectrum of permission marketing channels. Along with MessageMaker E-mail and MessageMaker Apps, v3.8 introduces Social and Mobile capabilities to reach consumers across multiple channels and devices.
“We anticipate both the social and mobile features of MessageMaker v3.8 will prove especially crucial to marketers in 2011 with the influx of smartphones and tablets flooding the market,” said Chris Heitmann, Managing Director of One to One Connect. “As consumers spend more time than ever before on social networks and mobile devices, we can help brands meet these new challenges.”
MessageMaker v3.8 is best suited for advanced marketers who are experiencing reduced email marketing effectiveness due to channel fragmentation and who are interested in expanding their efforts into developing applications for mobile, desktop, widget, or social platforms. Even while adding complexity to the type and frequency of a brand’s message, MessageMaker’s Universal Measurement module will reduce the time and effort involved in aggregating reporting.
Features include:
- Social Connect allows brands to engage with consumers within their favorite Social Networks – including Facebook, Twitter, LinkedIn, Blogger, Delicious, Digg, Google Buzz, Google Bookmarks, My Space, Orkut, Reddit, Stumble Upon, and the Live platforms
- Detailed and historical reporting across a brand’s efforts in a single dashboard
- MessageMaker Mobile – Manage and deploy content to mobile apps
- Revised Menu Structure – Easier to navigate and use
- Deeper segmentation feature within App Reports – Channel & Content Interactions
For more information on the MessageMaker v3.8 release, please contact Mitchel Ahern at mahern@onetooneinteractive.com or +1 617.425.7362.
About One to One Connect:
Catalyzing Relationships
One to One Connect’s MessageMaker universal messaging platform strengthens brand relationships by delivering measurable content and messages across a broad spectrum of permission marketing channels including apps, email, social, and mobile.
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