Boston (Nov. 3, 2009) – One to One Interactive (OTO) today announced the promotions of two executives, reflecting the company’s commitment to building and maintaining a strong executive team that can help lead the company through its continued expansion. Bill Haeck has been promoted to chief performance officer. Cindy Starr will assume his former role as executive vice president and managing director of OTOi, a division of OTO responsible for delivering compelling strategy, inspired design and unparalleled strategic marketing leadership to clients.
“Both of these promotions are well deserved, and signify the continuing growth of One to One Interactive as a digital marketing leader,” said CEO Ian Karnell. “The efforts and achievements that Bill and Cindy have put forth reflect One to One’s dedication to deliver innovative and creative solutions to clients, while fostering a results-driven workplace that recognizes individual contributions.”
In his new role, Haeck will work across all of OTO’s divisions and regions to establish and integrate critical aspects of the company’s processes and culture, with a heavy focus on recent and future mergers and acquisitions. Haeck will also focus on maintaining high levels of client satisfaction through the development, deployment and delivery of enhanced service methods across all divisions.
Since joining OTO in 2000, Haeck has held a variety of positions, including his most recent role as executive vice president and managing director of OTOi. Over the last 9 years, he has been active in establishing and evolving almost all aspects of the agency’s methodologies, organization and processes. Haeck has a BA from the University of Michigan, an MBA from the University of Missouri St Louis and is a PMP certified member of PMI. He has worked with almost all of One to One’s major clients, including Comcast, State Street Corp., Rite Aid, Nextel, Johnson & Johnson, GlaxoSmithKline, Pfizer and Motorola.
In replacing Haeck as executive vice president and managing director of OTOi, Starr will oversee OTO’s agency division.
Starr previously served as senior vice president, marketing services at OTO, where she managed the agency’s strategies regarding online media, search marketing, CRM and social media. In her 14 years marketing products and services over the Internet, she has led interactive strategy development in executive roles with Digitas and Arc Worldwide and served a wide range of business-to-consumer and business-to-business clients including Comcast, Rite Aid, The Home Depot, AARP, Behr Paint, Haagen-Dazs, HP, BEA Systems and Visa. Starr has also established herself in the non-profit sector through her leading-edge work with OTO’s pro-bono client, the Make-A-Wish® Foundation. During the last two holiday campaigns for the Make-A-Wish Foundation, her team helped raise over $1 million in donations through digital media.
About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the world’s most comprehensive portfolio of permission marketing platforms, performance marketing solutions and cutting-edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.
One to One Interactive has recently been ranked by Inc. Magazine as one of the fastest-growing private companies in America, one of the top interactive firms in the United States according to B2B Magazine, and one of the world’s 20 hottest independent digital marketing firms by Ad Age.
Please visit one of One to One Interactive’s web sites for more information:
* One to One Interactive: www.onetooneinteractive.com
* OTOi: www.otoi.com
* OTOlabs: www.otolabs.com
* OTOnetworks: www.otonetworks.com
* OTOinsights: www.otoinsights.com
