Boston, MA –
MITX, the Massachusetts Innovation and Technology Exchange, has announced the winners for the 13 th Annual Interactive Awards and One to One Interactive has received two awards. The two awards garnered by OTOi, a One to One Interactive Company, were acknowledgements for initiatives conducted on behalf of client Comcast.
“We are truly honoured to receive two MITX Awards,” said Jeremi Karnell, Co-Founder and President of One to One Interactive. “We see this recognition as a testament to the incredible work we have been doing for Comcast over the past year; additionally, we are grateful to have received the highest number of nominations, ten overall, for the 2008 MITX Awards. It is encouraging to see that a lot of the work we are doing for our Fortune 1000 clients continues to get recognition for its best-in-class quality and execution.”
The Comcast Business Class Spring Promotion Campaign won the 2008 Best Direct Response Campaign category, receiving unique distinction for the innovative use of sponsorships employed in raising awareness for the Comcast Business Class brand. In doing so, OTOi was able to develop a high level of efficiency in customer acquisition, exceeding Comcast’s ROI expectations by over 700%.
On the sponsorship front, OTOi’s Comcast Pandora Sponsorship won the 2008 Best Use of Sponsorship category. This particular campaign received acknowledgement for the unique sponsorship of a “Comcastic Labs” radio station on the online radio/music discovery site, Pandora.com. The goal of the sponsorship was to raise awareness of Comcast’s High Speed Internet offering in a context that required a high-speed internet connection; in this sponsorship, Comcast’s initial expectations were greatly exceeded by OTOi, more than doubling the normal user interaction rates for typical Pandora online radio stations.
About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers
Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.
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