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OTOinsights Releases t=zero Report on Emotion, Engagement and Internet Video

December 9, 2008

Boston, MA

OTOinsights, a One to One Interactive company, has released its third t=zero report, entitled ‘Emotion, Engagement and Internet Video,’ (available for free download: www.tzero-research.com). Using OTOinsight’s Quantemo™ neuromarketing measurement platform, the goal of the study was to study viewer engagement with internet video.
Analyzing the results from various physiological traces in combination with eye tracking and interview data, the t=zero research team presents a series of three insights with regards to how users engage with internet video. These include:

1. Viewer Responses to Internet Videos are Emotionally Complex.
2. Engagement Scores Substantially Enhance Interpretability of User Ratings.
3. Viewer Engagement and Video Success are Positively Linked.

The full report is available for free download at: http://www.tzero-research.com.

“OTOinsight’s t=zero initiative looks to determine useful measures of user engagement and experience with digital and social media” said Jeremi Karnell, Co-Founder and President of One to One Interactive. “Our third publication, focused on viewer engagement with internet video, is meant to objectively study the ways in which users locate, respond to, and engage with internet video. Our hope is that these findings will help guide future efforts as we see continued innovation in the online video space.”

About OTOInsights
OTOinsights is a collection of primary and secondary research offerings that is breaking new ground in neuromarketing to offer clients advanced and scientific levels of insights into how consumers engage with their brands across the landscape of new media channels. OTOinsights is comprised of t=zero and Quantemo. t=zero is OTOinsights’ secondary research offering that focuses on the emerging media platforms and trends which are changing society’s media consumption habits. Quantemo is a primary research lab that takes a scientific approach to measuring a target audience’s emotional reactions to digital media to establish measures of engagement.

About One to One Interactive
Complete One-To-One Solutions for Brands, Agencies, and Publishers

Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation’s leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media’s ability to enable engaging one-to-one dialogues is the future of marketing.

Please visit one of One to One Interactive’s web sites for more information:

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